Rocket fuel for profitable e‑commerce

Our AI-powered platform connects financial and marketing data, predicts customer profit and fuel media buying, ensuring every dollar works harder.

How Headw.ai works

E-commerce companies have tons of customer data, but profit signals are hard to spot. Marketing teams focus intensely on revenue targets, while the data tells a different story: a small segment of customers generates the majority of your gross profit. Investing in marketing based on sales alone leads to massive missed opportunities – giving away your best customers to competitors while spending budget on unprofitable segments.

Headw.ai bridges the gap between your financial and marketing data, turning complex customer insights into simple profit signals. Our AI platform predicts which customers will drive tomorrow's profits, automatically optimizing your media buying to find more of them. No more year-long implementations or generic insights – just practical, profitable growth through smart data.

Smart Data Smart Data Integration. From data silos to profit signals in days

Connect your customer, sales, marketing, product, shipping and financial data streams into a single source of profit truth. No coding required.

AI-Powered Prediction Engine. Know tomorrow's profitable customers today

Our AI calculates true gross profit for each order – factoring in product costs, shipping, handling, and predicted returns. Plus, we forecast each customer's expected profit value for the next 365 days, helping you identify customer segments with the biggest incremental growth potential to focus your efforts.

Automated Media Optimization. Marketing that optimizes for profit, not just sales

Real-time value signals flow directly to Google, Meta, TikTok and other platforms. Set your own targets to control the balance between short-term revenue growth and long-term profitable customer acquisition.

Experimentation Tools. Test, learn, and scale what works

Quickly identify winning strategies and automatically reallocate budgets to your most profitable channels.

Most popular data sources

  • Google
  • Meta
  • Shopify
  • TikTok

Never buy customers that lose you money again. Ever.